Posts Tagged ‘ Retweet ’

The Marvelous, Uncomplicated Nature of Social Media Marketing

dallas social mediaRecently, the Associated Press issued new guidelines directing its journalists to avoid “liking” the pages of political candidates as doing so could be misconstrued as an endorsement.

According to the AP:

It is acceptable to extend and accept Facebook friend requests from sources, politicians and news-makers if necessary for reporting purposes, and to follow them on Twitter. However, “friending” and “liking” political candidates or causes may create a perception among people unfamiliar with the protocol of social networks that AP staffers are advocates.

This puts journalists in a tough spot who want to follow a politician’s Facebook updates. And it’s just one more example of the oft-awkward relationship between the media and social media.

For another example, you may have noticed an increasing number of journalists on Twitters will have disclaimers in the profiles saying something like “Retweets do not equal endorsement.” In other words, when that journalist will retweet something tweeted by someone else, it could be because it’s wise and the journalist actually does think it’s worth reading for all of his followers. But it also could be because the tweet was funny, or simply noteworthy, or utterly ridiculous and deserving of a derisive retweet.

Either way, retweeting a tweet is not necessarily the same as endorsing the content of said tweet.

This dynamic highlights a couple of the key questions about Dallas social media marketing: How valuable actually is a Twitter follower? How valuable are Facebook “likes” — and how much time and money should you invest in amassing them? It varies from business to business, and it’s hard to put an exact dollar figure on any aspect of it.

Still, for businesses, thankfully, the relationship between them and social media users who friend/follow/fan/like the company is a little bit more straightforward. When a social media user makes an “official” connection with your company — say, by liking your company on Facebook or following your company on Twitter — they’ve made it much easier for you to reach them with updates, deals, product announcements, and so forth.

Sure, the majority of Twitter users spend little to no time on the site, and Facebook users have all sorts of options for ignoring your company’s updates. And there’s no shortage of advanced Dallas Internet marketing strategies that social media can unlock.

But, on its most basic level, social media marketing is an unprecedented way to build an attentive audience of potential customers and clients. We can show you how.

Advertisements
%d bloggers like this: