Posts Tagged ‘ Internet marketing ’

The Marvelous, Uncomplicated Nature of Social Media Marketing

dallas social mediaRecently, the Associated Press issued new guidelines directing its journalists to avoid “liking” the pages of political candidates as doing so could be misconstrued as an endorsement.

According to the AP:

It is acceptable to extend and accept Facebook friend requests from sources, politicians and news-makers if necessary for reporting purposes, and to follow them on Twitter. However, “friending” and “liking” political candidates or causes may create a perception among people unfamiliar with the protocol of social networks that AP staffers are advocates.

This puts journalists in a tough spot who want to follow a politician’s Facebook updates. And it’s just one more example of the oft-awkward relationship between the media and social media.

For another example, you may have noticed an increasing number of journalists on Twitters will have disclaimers in the profiles saying something like “Retweets do not equal endorsement.” In other words, when that journalist will retweet something tweeted by someone else, it could be because it’s wise and the journalist actually does think it’s worth reading for all of his followers. But it also could be because the tweet was funny, or simply noteworthy, or utterly ridiculous and deserving of a derisive retweet.

Either way, retweeting a tweet is not necessarily the same as endorsing the content of said tweet.

This dynamic highlights a couple of the key questions about Dallas social media marketing: How valuable actually is a Twitter follower? How valuable are Facebook “likes” — and how much time and money should you invest in amassing them? It varies from business to business, and it’s hard to put an exact dollar figure on any aspect of it.

Still, for businesses, thankfully, the relationship between them and social media users who friend/follow/fan/like the company is a little bit more straightforward. When a social media user makes an “official” connection with your company — say, by liking your company on Facebook or following your company on Twitter — they’ve made it much easier for you to reach them with updates, deals, product announcements, and so forth.

Sure, the majority of Twitter users spend little to no time on the site, and Facebook users have all sorts of options for ignoring your company’s updates. And there’s no shortage of advanced Dallas Internet marketing strategies that social media can unlock.

But, on its most basic level, social media marketing is an unprecedented way to build an attentive audience of potential customers and clients. We can show you how.

Despite Wall St. Woes, Facebook Still Valuable on Main Street

Mark Cuban made news last week by announcing a (rare for investors) mea culpa about the huge investment he made in Facebook.  According to Web Pro NewsMark Cuban, who has been a steadfast supporter of Facebook throughout the IPO process, and an investor who purchased 150,000 shares of the company, is coming forward today to say he was wrong about the company.

[...] “I already sold it, I took my hit, my thesis was wrong. I thought we would get a quick bounce just about the excitement about the stock. I was wrong, and when you are wrong you don’t wait, you just get out. So I took a beating and left.” 

Here in Dallas, we pretty much love the ebullient billionaire. Even if he can be a little bit, er, entertaining at times from his courtside seats, he’s our billionaire. And no sports owner has done more for his team and his city than Cuban. This would be true (warning: chest-thump coming) even if the beloved Mavs hadn’t won the crown in the most satisfying way possible a year ago.

And there’s roughly 2.3 billion reasons why he’s earned Dallas-Ft. Worth’s attention when it comes to business and financial matters as well.

But it’s important here to make a distinction between Facebook’s success (or failure) on Wall Street and its Internet marketing value on Main Street — especially when it comes to social media marketing in Dallas.  If your goal for Facebook is stock returns, it could be deemed a failure. But if your goal is connect with vast numbers of potential new customers and clients, nothing has changed. It’s still an extraordinary tool.

Of course, there are links between the two realms. Unprofitability undermines the sustainability of Internet marketing tools —  and their long-term worth for businesses. But whether or not the social networking behemoth delivers a nice return to its early investors, its value to friends, families and businesses alike is proven and impervious to market whims.

If you read closely, Cuban is not condemning Facebook to long-term unprofitability or failure. Indeed, he said the site likely has long-term value in an article published the same day. Facebook just didn’t deliver the immediate returns he had expected and formed his investment strategy around, so he got out.

For businesses, the importance of Facebook isn’t going to decline any time soon. It’s still coming up with new, innovative ways to facilitate connections between businesses and potential customers. And it’s still being used by just about everyone you know.

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