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Social Media Marketing: 2012 In Review Pt. 2

Let’s take a look a handful of other trends that mattered in 2012 and how they will impact Dallas Internet marketing in the coming year.

Quality Content

That content is still (and always will be) king was not new to 2012, but we did see that truth embodied in a couple new ways. For example, in June, we saw Google purchase Zagat, a respected restaurant reviewer. Two months later, Google purchased Frommers, the venerable travel review publishers. Both deals were made to add trusted, well-written content to the user-generated reviews available across Google’s various platforms. Why? Because as helpful and abundant as user-generated reviews can be, people still prefer high-quality content written by pros. For companies, content should still be the primary focus — whether on their website or corporate blog, in their Dallas social media marketing strategy, or any other element of their Internet marketing presence.

The Pinterest Effect

If you haven’t checked out the nifty social media site Pinterest yet, well, for the sake of your wallet and your productivity, at least, you might not want to. Basically, the site is a series of what it calls “online pinboards,” where people post various things the ysee and like on the web — say, a recipe, a photo or a picture of a hip pair of pants — to their boards. Other Pinterest users who see the pin can either “like it” or re-pin it to their own boards, and the cycle continues. It’s simple. It’s addicting. It accelerates the spread of good ideas and attractive products.

Beyond Pinterest itself, its core concept should tell us a lot about the potential of Dallas social media marketing. Indeed, Facebook appears to be looking to incorporate a similar concept, albeit one that is more directly commerce-oriented — a “want button.”  For companies, this would make it easier to connect with wishlist-makers and window-shoppers and more effectively tap into the e-commerce possibilities of social media.

The Smartphone Revolution Continues

One trend that has almost become so obvious that it’s outsize impact can almost get overlooked at times is the continued meteoric, game-changing growth of smartphones. Just think about how bold, and even risky, the iPhone seemed when it was released less than six years ago. Now smartphones are quickly becoming synonymous with “mobile phone.” There are a zillion models available, and the price points keep getting lower and lower. Indeed, even Apple, typically happy to only sell products on the more expensive end of the spectrum, is apparently considering releasing a cheaper version of the iPhone. According to the research firm IDC, the smartphone market grew by an astounding 45.1 percent in 2012. The effect on Internet marketing is pretty clear: companies simply must have a mobile version of their website. Mobile websites also have all the benefits of an app for a fraction of the cost.

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