Archive for December, 2010

Why Social Media?

The possibility of social media is “intoxicating.”

However, there are still some skeptics out there (you know who you are) asking the same questions:

Why should I use social media?

The primary reason why individuals join social media networks is the desire to connect with other people. Social media provides a means for them to share their personality and knowledge with others who have common interests.

Why should companies use social media?

Just like individuals, companies have a need to connect with people – employees, partners, customers – in order to build relationships and grow their business. In order to truly connect, they must share their culture and expertise just as an individual must share their personality and knowledge.

How can I best represent my company in a digital age?

The answer is SOCIAL MEDIA.

This is not to say that social media should be your first means of marketing, but as a company, if you do the same things over and over and expect different results – expect to get left behind. If you do not change with the times, the times will change without you.

Why should I shift my focus to
social media?

People are shifting their focus away from traditional marketing and print. The ever-increasing use of digital media is reducing the demand for printed materials. Consider the newspaper industry, or the ongoing decline of circulated print media.

We are in the age of transparency, where Information should be accessible online 24 hours a day. If your brand is not searchable, explorable, linkable, or part of the conversation – consumers will immediately want to know why.

Think social media marketing is all smoke and mirrors? Think again.

– Red Cross was able to raise over $5 million dollars through a text messaging campaign.

– Obama used social networking to raise $55 million dollars in one month by actively participating in his own online marketing campaigns, creating an Obama platform on all major social networking sites with real time updates, and through email and exclusive video personalization for his online supporters.

– Dell claims to have made over $3 million dollars from Twitter alone and this was all during one of the biggest recessions since The Great Depression!

Social media creates common ground among all players. From small business owners to the corporate giants everyone can be heard. It not only spreads your message to the masses faster than traditional advertising, but it’s also open to the public and free to use. So what do you have to lose, other than a huge opportunity to connect with people who are key to the success of your business?

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